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Friday, 10 June 2016

NETWORKING - Five tips to work with a brand

Five tips to Networking with a brand


Networking with brands can be a daunting experience , especially if you don't know where to start. If you aren't quite comfortable going up to people and talking to them in person then there are loads of other ways to put yourself out there too! (... BUT eventually you will have to talk to them in person if you want to maintain the business relationship)
I literally woke up one day and said "what am I scared of? , the worst they can do is say no " From there I learned through trial and error the best ways to approach a potential client or business professional. That being said , here are my top five tips to networking like the pro!


I always say "you gotta fake it till you make it !" other people feel your energy as soon as you approach them . If you feel sad  , they know you feel sad , if you are happy , they will feel happy along with you . The most important rule in networking is to be HAPPY and make sure they KNOW you're happy. A simple smile followed with a handshake , eye to eye contact and a greeting.  
It could go something like this :
"Hello (with a big smile), lovely to meet you (shakes hand ) , my name is Abbigayle Warner and i'm a blogger and i'd love to chat with you regarding (insert topic here) . By the way I love (inset compliment here )"

I've found this always works for me,  they instantly feel comfortable and by changing the topic to something more casual instantly makes them feel like they are having a conversation rather than you trying to pitch them something, They know you have mentioned that you want to talk about your topic, so after the nice words have been exchanged get down to business! 
Be careful not to lead the conversation too astray , you could end up chatting about your pet cats and forget to bring up what you came over to talk about!


Although you may not always have the opportunity to research the company before you meet their pr person, as you could happen to meet them at an event; It's incredibly important to at least know something about the brand. We live in the 21st century and you can look up information in 5 seconds with quick google search! If you know something about at least one of their products, they may actually believe you when you say you love their brand and would love to collaborate with them. 


If you have never networked with anyone ever before, then I highly recommend you come up with a  really good pitch, write it in a word document and tweak it based on the person you are going to send it to. Treat it like a slightly less formal cover letter. Keep your greetings professional and always use professional writing skills to close,  such as "Yours Sincerely" or "Kind Regards". 
Start of small and start by email out to the PR department of the brands you are trying to work with.  
Most companies usually leave their pr email in the contact section of their websites . 


Use social media and always attach the social media account that will appear the most impressive along side your blog. Brands want to know that your blog has a basic social media presence with at least one type of account. for example if you use something like twitter or Instagram , it's a great idea to tweet them, or leave a comment on one of their Instagram pictures saying something simple like
" hi, I really love your brand , would you be interested in collaborating for my blog?  i'm sure my readers would love it!" . Since this is a public comment, their PR person will usually get back to you within 24 hours , because they don't want to seem like they don't care about their consumers. from here they will usually refer you to an email or possible direct message you . You may even get a follow from them! If they refer you to an email thats also great because you can mention that you "had recently chatted on {twitter} and was referred this email address  ..."  
This a great line to add and has always come across well for myself. 


I think theres nothing better than a professionally bold personality. If a brand has a PR number, call it! Pitch your idea , them about yourself , say something interesting! The worst that can happen is that they say "sorry no" .. some may be blunt and purposely forget the "sorry"
Either way you are on their radar! You called them and stopped their PR person in their tracks to answer your call , after the call you blog name will be in their head , they may just check you out in their own time and reach out later when they actually have time to think! The point is that they will remember you because your call (completely unrelated to their work) happened in between their busy schedule! 
What i'm basically saying , is think outside of the box to do things other people may not have done! If you have purchased a product and reviewed it , send the link to the company's social media accounts . they may share your post to their bloggers , plus their PR team has caught another glimpse of you!

Although I could literally write a list of about 100 Tips on how to network like a pro , these are my top 5 tips that I live by! I hope you enjoyed this post and found It useful when you start your networking journey!

Want more branding  and Business tips for your blog and life? Head on over to my Personal Branding for Business Blog for all of your business help! 

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  1. great tips i love this post and love tip number 2- very true!

  2. Great tips, I always struggle and get shy when I speak to brands. I always feel like I'll mess up somehow or they won't like what I've wrote. I'll start contacting brands more via Twitter.

    1. AWW ! yes twitter is a great tool and i've found myself connecting with loads of brands this way! good luck xo

  3. This was super informative! I've never contacted a brand before, maybe I should give it a shot!
    Imogen’s Typewriter. <3

  4. I'm still quite new to approaching brands and PR agencies, so these are really useful tips!


  5. I cannot express how much I enjoyed this! I've built up a few business by faking it until the business made it. And, I live by the theory that the worst thing they will say is "no". There will be many other chances and opportunities. Sending a link of a product you've reviewed to the companies social media account = brilliant! You have a new reader! :)

  6. These are all terrific tips, but especially "do your homework" You can't imagine the number of bloggers who do not do any research into the brand.

  7. Awesome tips. Don't over look social media

  8. I've pinned this post! I started a new blog at few weeks ago. I've been blogging for about 3 years but I want to take this blog in the opposite direction of my first.

  9. Fake it till you make it is my signature! I need to work on my elevator pitch, though....

  10. Branding is a pillar of business success every business need branding for their business, small business has a low budget for their branding and they want perfect branding in their budget. A complete branding exercise can be expensive, there are many another inexpensive way of branding sevices for small business, Like give something free to your target customers, thank your customers, design a creative business card, let the customers get to know you, make a video and generate creative content. in a way that will gain the attention of your customers and potential customers.


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